Feb 28, 2024

Ideogram 1.0

Ideogram 1.0

We’re excited to release Ideogram 1.0, our most advanced text-to-image model to date. Trained from scratch like all Ideogram models, Ideogram 1.0 offers state-of-the-art text rendering, unprecedented photorealism and prompt adherence, and a new feature called Magic Prompt that helps you write detailed prompts for beautiful, creative images.

Ideogram 1.0 is now available to all users on ideogram.ai!

When you sign up at ideogram.ai, you’ll join our global community of creators, where you can make new friends, share your images and prompts, and get inspired by your peers' creativity. In addition to daily free generations on the free plan, we’re excited to announce our paid subscription plans, which offer priority generation, private generation, image upload, and access to Ideogram Editor.

State-of-the-Art Text Rendering

State-of-the-Art Text Rendering

Historically, AI-generated text within images has been inaccurate. Ideogram 1.0 addresses this with reliable text rendering capabilities, making it possible to effortlessly create personalized messages, memes, posters, T-shirt designs, birthday cards, logos and more. Our systematic evaluation shows that Ideogram 1.0 is the state-of-the-art in the accuracy of rendered text, reducing error rates by almost 2x compared to existing models.

Unprecedented Photorealism and Prompt Adherence

Ideogram 1.0 generates sharp, detailed images while understanding long, complex prompts. Ideogram 1.0 also enables users to generate images with a variety of aspect ratios and styles.

Ideogram 1.0 goes beyond photorealism, offering the ability to produce visually striking artistic outputs.

Ideogram 1.0 excels at interpreting complex prompts, as the examples below demonstrate. Each corresponding image accurately reflects every detail of its prompt.

Prompt: A fascinating family portrait of a solid matte red sphere Christmas present perched atop a blue cube wrapped as a Christmas present, with a vivid green Christmas tree standing behind them with a green cloth wrapped around its base. A curious dog is positioned on the right and a cute cat lounges on the left.

Prompt: A cinematic, photorealistic portrayal of a rooster made entirely of crispy fried chicken. Its body is covered in a vibrant, golden-brown crust, drizzled with ketchup and adorned with perfectly cooked, steaming french fries for feathers. The rooster's eyes are made of two small, round ketchup spots, and its beak is crafted from a piece of crispy chicken skin. The scene is set against a backdrop of a dimly lit, retro diner, with neon lights and a checkered tablecloth, adding to the nostalgic and quirky atmosphere.

Prompt: two men in a study room. The man on the left stands, wearing a long coat, a patterned shirt, and holding a walking stick. He has an unkempt appearance with a beard. The man on the right is seated on a chair, dressed in a formal suit, and holding a cane. Behind them, there's a framed portrait of a man on the wall. The room has a vintage feel, with ornate curtains and a carpeted floor.

Using an evaluation protocol like that of DALL·E 3, we find that human raters prefer Ideogram 1.0 over DALL·E 3 and Midjourney V6 in prompt alignment, image coherence, overall preference, and text rendering quality.

Magic Prompt

Ideogram 1.0 includes Magic Prompt, a creative assistant that automatically enhances, extends, and translates your prompts to result in beautiful, creative images. Below are three examples of an original input prompt, an output of Magic Prompt, and the generated image corresponding to the Magic Prompt.

Prompt: create a funny meme about cats

Magic Prompt: A meme featuring a Persian cat with a surprised expression. The cat's eyes are wide open, making it appear shocked or amused. The background is a colorful collage of other cats in various poses, and the meme reads, "When you realize cats have taken over the internet." The overall mood is lighthearted and humorous, showcasing the enduring love for cats online.

Prompt: 👻🎃💀

Magic Prompt: A spooky Halloween scene featuring a ghost, jack-o-lanterns, and a skeleton. The ghost, wearing a tattered robe, is floating among the pumpkins, while the jack-o-lanterns smile mischievously. In the background, a skeleton with a top hat is standing near a haunted mansion. The atmosphere is a mix of eerie and playful, with the moon casting a silvery glow over the scene.

Prompt: vegetables orbiting the sun

Magic Prompt: A captivating and whimsical illustration of various vegetables in orbit around a bright, golden sun. The vegetables, each with their own distinct personality, are comically suspended by invisible strings, creating a sense of weightlessness. A mix of classic vegetables like carrots, potatoes, and tomatoes, as well as more exotic ones like artichokes and eggplants, fill the celestial scene. The background stars twinkle in the vast universe, adding to the fantastical, cosmic atmosphere.

Series A Financing

We believe generative media models will transform the creative economy, and we’re building a generational company at Ideogram to be at the forefront of this transformation. To accelerate Ideogram’s growth and build more capable generative media models, we have raised an additional $80 million in Series A financing led by Andreessen Horowitz. Other partners participating in the round include existing investor Index Ventures, and new investors Redpoint Ventures, Pear VC, and SV Angel. We’re delighted to have Martin Casado, General Partner at Andreessen Horowitz, join our board of directors. We are grateful to our existing investors for their continued support. These include AIX Ventures, Golden Ventures, Two Small Fish Ventures, and industry experts Ryan Dahl, Anjney Midha, Raquel Urtasun, Jeff Dean, Sarah Guo, Pieter Abbeel, Mahyar Salek, Soleio, Tom Preston-Werner, and Andrej Karpathy.

We're hiring!

If our mission of developing generative media models to help people become more creative resonates with you, then we’d love to hear from you. We're hiring for roles in engineering, research, design, and operations. Please apply at Ideogram Jobs.

Feb 28 2024

Ideogram AI